Link Sans

Linktree x Average Type Service

As part of their brand overhaul, Linktree comissioned a custom variable typeface. The playful sans sings as part of Collins’ new brand identity, but throughout the design process, it was also understood as a brand asset that will underpin future visual directions for Linktree.

I was part of the ATS team, which worked closely with the Linktree brand team and Collins to deliver an honest, quirky typeface grounded in world class research for acessible and mustiscriptual applications.

For maximum flexibility, we constructed Link Sans with metrics that will allow effortless expansion into multiple scripts and languages.