Chong Office
Studio TunTun
Chong Office is the artist practice of Casey Chong. Working closely with material, aesthetics and the senses to bring together eccentric yet functional artworks that border furniture, sculptures and crafted objects. As a brand, Chong Office embraces the ambiguity and contradiction throughout creative processes and refuses to be categorised by style or identity. For this, Chong Office is both predictable and unpredictable.
Studio TunTun developed a layered identity that embraces the contradictions within Chong Office.
Six typographic logomarks in both latin and traditional Chinese scripts underpin the brand, with the logo being a vivacious interpretation of Chong’s family name in Chinese character [ 莊] (the top part of the character means ’grass‘ whilst the bottom half represents ‘strong’). This typography translates to the expressive nature of Chong Office’s forms into a system that seamlessly flows from digital to print with artist seals applied to each physical piece.
The colour palette is purposely small and subtle with a cold grey with a tint of blue to evoke materiality. The rich black represents confidence in application and the cream white acts as the gentle overlay that is delicate and articulate.
The logomark is used by Chong Office as a makers’ mark, stamped into each piece.
Studio TunTun developed a layered identity that embraces the contradictions within Chong Office.
Six typographic logomarks in both latin and traditional Chinese scripts underpin the brand, with the logo being a vivacious interpretation of Chong’s family name in Chinese character [ 莊] (the top part of the character means ’grass‘ whilst the bottom half represents ‘strong’). This typography translates to the expressive nature of Chong Office’s forms into a system that seamlessly flows from digital to print with artist seals applied to each physical piece.
The colour palette is purposely small and subtle with a cold grey with a tint of blue to evoke materiality. The rich black represents confidence in application and the cream white acts as the gentle overlay that is delicate and articulate.
The logomark is used by Chong Office as a makers’ mark, stamped into each piece.